From the sidelines, celebrities are proudly repping their favorite team’s merch, from subtle logo hats to full-on sports jerseys. Forget wearing fresh-off-the-runway pieces or their best ...

Propelling brands to take a deeper look at digital merch is the desire to better understand fandom. Flow now has tradable highlights like a “LeBron Dunk” or a “Steph Curry 3-Pointer” that ...

Jay Peters is a news editor covering technology, gaming, and more. He joined The Verge in 2019 after nearly two years at Techmeme. Roblox is going to let creators sell physical items from their games.

But there are lots of other retailers selling unique and stylish blue-and-orange jackets, T-shirts, shorts, sweatshirts, and ball caps. Below, a short list of all the best Knicks gear you can buy ...

Purchasing in-game items is nothing new to Roblox, but now users can shop for actual physical merch and receive an avatar item on top of it. Eligible creators can bundle digital items with ...

A man convicted of beating police officers during the Jan. 6, 2021, U.S. Capitol attack now sells $50 “J6 Hostages” T-shirts and is launching a 22-stop nationwide “Freedom Tour.” ...

Summer has arrived early at Starbucks. The natural beauty of Brazil inspired a new and limited-edition drinkware collection at the Seattle-based coffee chain, designed in collaboration with iconic ...

Through its new Commerce API, with Shopify as their first partner, players can now buy physical items like hoodies or T-shirts while exploring a Roblox experience, and get a matching avatar item ...

The first round of merchandise released by the team features hats, t-shirts, hoodies, collectibles, and much more. Click on any of the images or links to order your Utah Mammoth NHL Gear now.

Collectible drinkware has become a huge market over the last few years, and the coffee chain looks to capitalize again with a new merch drop. In collaboration with Brazilian fashion line FARM Rio ...

Oklahoma City Thunder fans proved why it's good to wear those matching playoff shirts at Paycom Center on Tuesday night. During Game 5 of the second-round NBA playoff series between the Thunder ...

Sasha Zabar, whose grandfather opened the upscale grocery store on the Upper West nearly a century ago, will open a candy store on the Upper East Side on Thursday. But opening Glace Candy ...