Michael Jordan said he promised Adidas he'd sign if they matched or exceeded Nike's offer: "They couldn't even come close" ...

Saying “We just need a story” is like saying “We just need a logo.” It oversimplifies a brand strategy that, when done ...

Introduced at a starry dinner in Los Angeles where the actors Tiffany Haddish and Matt Bomer and the model Alton Mason ...

In crowded B2B markets, a strong messaging strategy is to anchor your brand in a real customer pain point, and then clearly ...

The Cavaliers add hometown pride and global experience to their coaching bench by hiring a familiar Cleveland native.

That is the real value. Pride becomes a forum. A chance to talk openly about lived experiences, challenge assumptions and ...

Business Insider's 10th annual list of the most innovative CMOs includes big companies like Walmart and challengers like ...

The Indiana State Police (ISP) is hitting the road with NTT INDYCAR SERIES driver Felix Rosenqvist as part of a bold ...

Over its 54-year history, three generations of the Bird family have served as the company’s CEO, evolving the direction with ...

The museum will be stewards of the college’s 104-year history through a donation that includes the school’s original charter, ...

Indiana State Police is partnering with INDYCAR driver Felix Rosenqvist to create a new recruiting campaign, where they will connect with potential recruits at upcoming races and showcase the ISP ...