The latest name change is an attempt to correct one of corporate America’s biggest branding fumbles, behind only to Elon Musk rechristening Twitter as X, said branding expert David Aaker ...

Branding is no longer just about logos and slogans. Companies are embracing new strategies to stay relevant, connect with audiences and build lasting loyalty. Whether it’s by leveraging ...

MANILA, Philippines — The 2025 Philippine elections underscored a growing truth in politics: branding shapes not just perception but performance. As with consumer markets, voters today are ...

But the consensus among branding experts is that WBD’s decision to resurrect HBO Max after two years of life as Max was a tacit acknowledgement that it committed a big strategic error, one that ...

Kelly proves personal branding isn’t ego, it’s about impact, re-invention, and real value Dubai: For someone who didn’t even know where Dubai was on the map two decades ago, Kelly has built ...

Business branding vs. brand identity. They're not one and the same. Both branding and brand identity work to enhance your business, but how? Let's turn to Seth Godin for help: "A brand is a set of ...

The State government is deliberately branding Dakshina Kannada negatively by calling it “communal” and a “Hindutva factory,” thereby harming the growth of the region where people have ...

Warner Bros Discovery is hitting rewind on Max’s branding, bringing back the HBO name it dropped from the streaming service two years ago. The company will rebrand its streaming platform as HBO ...

Mordy Oberstein, a search marketing professional whom I hold in high esteem, recently shared the provocative idea that referral traffic is not a brand’s friend and that every brand, as it ...

Following her umbrella debacle, people have been whispering about the Louis Vuitton brand logo on her upper cheek...and some folks aren’t happy about it. The shock factor of her well-assembled ...

Warner Bros Discovery is hitting rewind on Max's branding, bringing back the HBO name it dropped from the streaming service two years ago. The company will rebrand its streaming platform as HBO ...

Despite already being a cult brand for tradespeople, Milwaukee Tool has leaned into brand storytelling for the first time, with a new campaign launched locally this week. ‘Forever For The Trade ...