Filipino musician-turned-senatorial candidate Jimmy Bondoc is facing a storm of criticism following a viral TikTok video shared by user @ilynm9227on X, which has garnered significant attention.

The latest name change is an attempt to correct one of corporate America’s biggest branding fumbles, behind only to Elon Musk rechristening Twitter as X, said branding expert David Aaker ...

Branding is no longer just about logos and slogans. Companies are embracing new strategies to stay relevant, connect with audiences and build lasting loyalty. Whether it’s by leveraging ...

Opinions expressed are those of the author. When it comes to performance branding, data analytics and creativity are no longer separate entities, but intertwined forces that drive success.

MANILA, Philippines — The 2025 Philippine elections underscored a growing truth in politics: branding shapes not just perception but performance. As with consumer markets, voters today are ...

But the consensus among branding experts is that WBD’s decision to resurrect HBO Max after two years of life as Max was a tacit acknowledgement that it committed a big strategic error, one that ...

News media called him the “People’s Pope,” branding that also circulated online on social media to turn Pope Francis into an icon who symbolized the progressive ideals of 2010s popular culture.

The new branding for West Yorkshire’s transport network will officially be unveiled on Monday – with the Metro branding due to be retired. Did you know with a Digital subscription to Yorkshire ...

Maharashtra's Mahayuti government plans to enhance its image by hiring a professional agency for state branding, allocating ₹1 crore annually for campaigns. MUMBAI: In a bid to enhance its ...

Kelly proves personal branding isn’t ego, it’s about impact, re-invention, and real value Dubai: For someone who didn’t even know where Dubai was on the map two decades ago, Kelly has built ...

Business branding vs. brand identity. They're not one and the same. Both branding and brand identity work to enhance your business, but how? Let's turn to Seth Godin for help: "A brand is a set of ...