A school district on Long Island is shelling out a ludicrous $23M and change to phase out its Native American “Thunderbirds” team name — despite suing for years to keep it.

A small business needs to protect its intellectual property, which includes its business name and logo. These items distinguish the business from the competition by generating brand recognition ...

Orlando Magic players will wear three new uniforms and play on a new court as part of a franchise rebranding, which includes ...

MAMMOTH COUNTRY — It's been just shy of a week since the Utah Hockey Club officially became the Utah Mammoth, and the new name, logo and branding for Utah's NHL franchise has been met with an ...

Google has updated its iconic 'G' logo for the first time in almost a decade. While the new logo retains the 'G' in the familiar Product Sans format, it introduces significant changes to the ...

Presumably, the recent shift to using HBO-style colors for the Max logo will stick around when the HBO Max name is revived.

The release said the rebrand comes after a year of work, which included focus group surveys discussing a name change. New logo (Courtesy Photo/Columbus Water & Power) “Columbus Water & Power ...

Officials unveiled Monday a new name and logo for the zoo, rebranding as Jacksonville Zoo and Botanical Gardens, placing emphasis on the zoo's expansive and immersive plant species. The rebranding ...

Some time ago I came across an intriguing quote from Jay Danzie, a “brand strategist and mindset coach.” He said, “Your smile ...

Max is changing its name back to HBO Max from this summer, Warner Bros. Discovery has announced. The surprise rebrand follows the change of HBO Max into Max only two years ago. Max, soon to be HBO ...

The name change also came with a new logo that includes HBO and replaces the bright royal blue of the previous design with a subtle golden or silver shade. The streaming platform is going to focus ...

The logo should be trademarked and put to use on everything that carries the business name. A good logo design displays the overall essence of the business and is immediately recognizable ...