David Yates says the "Going Is Good" campaign - which is aiming to attract more people to the sport - is wholesome but should ...

Sen. Patrick Joyce, (center) D-Essex, speaks in favor of his bill to expand horse racing in Illinois alongside Jeff Davis, ...

The campaign is designed to reactivate casual racegoers and attract new fans to the sport by highlighting the reasons why, ...

RACING has launched its latest marketing drive - and there’s something missing. The Great British Racing campaign, which will run through the summer with the aim of attracting more people to the ...

The road to Pimlico kicks off Saturday. Watch top horses and contenders in the Preakness Prep races, airing live on CNBC ...

So put the alignment, accountability, and data horses in order before attaching the cart of technology selection. Laura Patterson is the president of VisionEdge Marketing. A pioneer in Marketing ...

Making a positive impact on the marketing of horse racing, Griffin Johnson's success with Sandman appears to only be the ...

Jersey Shore Food Truck Festival is a key part of the racetrack's financial plan and efforts to attract new fans. The festival, running Memorial Day weekend, has drawn an average of 40,000 attendees ...

The concept of Gen Z influencers as a powerful marketing tool was highlighted with racing’s exposure from 26-year-old Griffin Johnson ...

Aggie Erin Morris has been appointed as the next administrator of the U.S. Department of Agriculture’s Agricultural Marketing Service.

Horse racing has long felt like an insular group of white-haired church ladies who sit in empty pews on Sunday morning, look ...