Colour trends, celebrity looks and brand-new product launches all hold sway over what we reach for at the beauty counter.

Shoppers are loving this cute lip gloss, saying that it gives a hint of pink and shine to the lips — perfect for anyone who wants to add a bit of glamour to their pout without going overboard.

While many people use it exclusively at night, others also reach for the pot during the day, swiping it on as a lip gloss or, as Hali put it, a “pre-makeup lip treatment.” The jar is small yet ...

Whether you embrace an elaborate, multi-step makeup routine or a more minimalist edit, one sentiment holds true: We all want to use the most effective, long-lasting products and tools.