Shares of streaming TV platform Roku (NASDAQ: ROKU) jumped 8.2% in the afternoon session after the company announced an exclusive partnership with Amazon Ads, creating what they describe as the ...

Roku stock soared after announcing an exclusive advertising partnership with Amazon's ad-selling service. Advertisers will be able to reach 80% of U.S. connected TV households through Amazon’s ...

The new deal gives advertisers access to Roku's media-playing platform through the Amazon DSP advertising platform. It's an exclusive partnership with deeper data access than Roku's existing ad ...

In a milestone agreement, Amazon Ads and Roku are teaming on a new advertising initiative that will give media buyers access to more than 80% of U.S. connected-TV households. The new offering is ...

Amazon and Roku think they can sell more digital ads if they team up to do it. The two streaming giants, which control the Amazon Fire broadband interface and the streaming Roku Channel ...

Roku announces a new exclusive partnership with Amazon Ads expected to reach to an estimated 80 million CTV households in the U.S. Early tests show the integration allows advertisers to reach up ...

Admittedly, Roku (NASDAQ: ROKU) has become one of the more frustrating stocks over the last few years. Since the end of the pandemic's height, the once high-flying company has returned to losses ...

NEW YORK—In a landmark agreement to overtake the burgeoning connected TV (CTV) advertising market, Amazon Ads and Roku today announced a new integration that gives advertisers access to the largest ...