Taylor Swift's new album, "The Life of a Showgirl," became Spotify's most-streamed album in a single day this year. The company said it only took 11 hours to hit that mark.

Swift's 12th studio album returns to her pop roots, with lots of love-struck lyrics and upbeat melodies. But it's also a warning about the darker side of an industry she has battled — and bested.

Google Analytics 4 (GA4) is built to unify data across domains, devices and platforms — giving marketers a clearer view of customer behavior. For businesses managing multi-brand portfolios or ...