Parle-G, India’s beloved biscuit, stands for 'Genius', not just glucose. Its taste, affordability, and nostalgia have made it ...

Over 25 new advertising categories debuted in IPL 18, with Properties/Real Estate and Cellular Phone Services leading the ...

Indian Premier League Season sees 10.5% growth in ad volume, with Mouth Fresheners and Biscuits leading categories.

Ad volumes grew modestly, but more advertisers than ever before joined the fray as fantasy gaming, pan masala, and biscuits ...

The kids' TV genre in India showcases resilience and growth, adapting to the digital landscape while maintaining viewership and advertising revenues. Explore how platforms are evolving and the ...

Patna: RJD leader Tejashwi Yadav on Sunday took a dig at chief minister Nitish Kumar for giving prime positions to ...

TV ad spot is around Rs 25 lakh, while digital rates are up by 30%-40% to Rs 400 per mille (thousand impressions).

Former French president Nicolas Sarkozy has been stripped of his Légion d'honneur, an award officially handed to those who ...

For confirmation, we spoke to Mayank Shah, Vice President, Parle G Products, who denied all these stories, saying: “The kid on the cover of Parle G is just an illustration made by Everest Creative in ...

A t the sprawling 250-acre plastic bazaar at Tikri Kalan on the Delhi-Haryana border, towering mounds of white PP raffia bags ...