Camp Bomb Pop is open now inside the Bayside High School game in Roblox, offering a variety of limited-edition items themed after the ice pop brand, like multicolored kayaks, hammocks, grills, and ...

Bomb Pop is kicking off the tail end of summer for Roblox fans with an event called the "Chillest Summer Ever" at its in-game summer camp, Camp Bomb Pop, which opened on Aug. 1.

Adidas has opened pop-up shops offering virtual branded merchandise within seven Roblox experiences and has partnered with Roblox creator Rush Bogin (known by his screen name “Rush X”) to create an ...

Bomb Pop, the frozen ice treat shaped like a rocket, has been driving some of the best sales and awareness results for the nearly 70-year-old brand by reallocating its media spend over the past year ...