YouTube made its pitch to advertisers on Wednesday, accompanied by a flashy performance from Lady Gaga and special ...

Elon Musk pulls back on threat to withdraw Dragon spacecraft Trump presses Fed chief Powell to cut interest rate by full ...

Mattel has released “a fully shoppable TVC that lets viewers explore and purchase featured products directly from their ...

We are ranking the top 20 TV commercials featuring current or former Cal athletes. The rankings are based primarily on the appeal of the ads, but the number of ...

Mattel has teamed up with Yahoo, News Corp Australia (via Tubi), UM and commerce technology company Vudoo to deliver a fully ...

Depending on what you call YouTube, Netflix is now the leading streamer, with hundreds of millions of customers and billions ...

At the Bengaluru Konnect roundtable hosted by Hybrid in partnership with e4m, industry leaders offered a deep dive into how ...

Can Amazon link Prime Video ads to its massive ecommerce engine to hypercharge growth for brands and create a moat against ...

The Consumer Protection Act, 2019, (CPA) has created an authority called the Central Consumer Protection Authority (CCPA ).

Brands like Kraft Heinz and McDonald's are scrambling to avoid anti-American sentiment abroad and skirt tariff-induced boycotts.

Industry vet will lead the AI video advertising company’s push to develop the next wave of creative technology ...