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Mattel and Roblox expand partnership with new branded games like Monster High. Discover how this boosts digital engagement and stock performance.

Mattel and Roblox are expanding their partnership, releasing new Roblox titles inspired by Mattel brands. Roblex will debut a Monster High experience on Oct. 24 and will follow with franchises ...

Roblox shares climbed after Mattel announced new Roblox games featuring major brands, starting with Monster High.

Mattel has launched "Monster High" inspired video games in Roblox and Fortnite. The toy company is building out its in-house ...

Kid-centric online platform Roblox on Wednesday announced an expanded collaboration with toymaker Mattel. Roblox stock jumped ...

Purchase fabulous rides and cruise around town, take part in races, and show off in front of other players. The game is your usual Roblox driving experience and, luckily, one of those with decent ...

Scale now trumps differentiation. by Marshall W. Van Alstyne, Geoffrey G. Parker and Sangeet Paul Choudary Back in 2007 the five major mobile-phone manufacturers—Nokia, Samsung, Motorola, Sony ...