PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

The Hero Cosmetics Mighty Patch pimple patches have been holding steady at the top of the Amazon's bestsellers list for a ...

Guava Shuishui's parents broke their silence after the beauty influencer known for eating cosmetics died last month ...

Lee is known for her lush lashes and fresh, modern makeup looks, so when she shared her “everyday makeup” routine on TikTok ...

As with any topic in the beauty world (or, honestly, the world world), there's no real consensus on what an ideal skin care ...

Parents have spent £111 on average on items such as lip balms, face moisturisers and cleansers, according to the poll for ...

When the heat is on, these fragrances, nail shades, makeup products and more help us look It Girl cool with minimal effort.

Here, the people behind some of your favorite brands are sharing what they want you to know about the impact of tariffs on ...

Amazon is now stocking a new face serum made with one unusual ingredient —salmon DNA—and customers are praising it for its ...

Popular TikTok videos featuring teens' personal skin care routine frequently feature products that carry a high risk of skin ...

We try dozens of beauty products each month. These were our testers’ three favourite launches this week: They say: A gloss ...

Easy Beauty Hacks with Home Products!! ‘No food, job or phones’: Afrikaner ‘refugee’ family ‘stranded’ in US Should children ...