More than a decade after it acquired WhatsApp, Meta will begin showing ads within the app.

Meta announced that it is adding ads and subscriptions to its WhatsApp messaging app in a June 16 press release. The social media giant, primarily known as the parent company of Facebook, said that ...

The ads will be shown to users only within WhatsApp’s “Updates” tab to separate them from people’s personal conversations.

The messaging service WhatsApp on Monday will begin to display ads for the first time as parent company Meta seeks to make ...

Meta Platforms Inc., the owner of Facebook and Instagram, is pushing deeper into AI-generated advertisements in a bid to make it cheaper and simpler for marketers to craft their messages.

In a blog post published Monday, WhatsApp announced an expansion of its "Channels" discovery and business tools, designed to ...

The company says personal messages will remain private, but critics warn the data used for ad targeting could still put user privacy at risk.

Meta expands Advantage+ with AI-powered video, voice tools, and virtual try-ons to boost ad performance and brand consistency.

WhatsApp said Monday that users will start seeing ads in parts of the app, as owner Meta Platforms moves to cultivate a new ...

WhatsApp announced on Monday that users will begin seeing advertisements within the app, as parent company Meta Platforms seeks new ways to generate revenue from the messaging service’s vast user base ...

Artificial intelligence is central to the business strategy of Meta. Meta is working toward a near future when many of the ads you see on Facebook or Instagram are created from scratch by AI ...

In a major reversal of a decade-old promise, Meta is introducing ads and paid subscriptions to WhatsApp, signaling a new ...