The 'jingle' may feel dated, but sound is still crucial to the way consumers perceive brands. How is sonic branding evolving ...

The social media vetting debate has left students in India, many of whom aspire to go to the U.S. for higher studies, more ...

In a world dominated by social media and ever-growing content proliferation, it’s easy to overlook, or under invest in, one ...

While the graphic logos of Duracell, Tiffany, or Corona may not immediately come to mind, the copper top, the robin’s egg ...

Subsequently, 'Gyo-mun-ap-byeongari' participated in the opening song work for the web program 'YouTube Channel Inhan ...

Products, Relationships, Ideas, Customers, and Economy.This article captures the essence of structures in starting and sustaining a business. In no particular order, the four business pillars which ...

An underdog is being celebrated with a new title more than 25 years after he was created to unite Center Point and Urbana.

Whether meeting someone new, watching a movie trailer, or clicking on a brand’s homepage, one thing holds true: first impressions matter. In psychology, it's known as the "primacy effect," ...

The Ohio State University Department of Athletics and Learfield's Ohio State Sports Properties have announced the formation ...

Though the league is big on flashy courts during the NBA Cup, the NBA Finals courts have been understated. That may change.

The world's most powerful man and its richest man are lobbing threats and insults on their rival social media platforms, ...

Leaders on the Senate Judiciary Committee sparred Wednesday about the American Bar Association's role in reviewing judicial ...