Social media influencer Alexandra Louise showcases her new dress based on the movie "Barbie: Princess Charm School." (Alexandra Louise, YouTube) BARBIE WORLD — I've been a Barbie girl for as long as I ...

The partnership aligns with Mattel’s strategic shift under CEO Ynon Kreiz, a former entertainment executive who has ...

You know Barbie, right? No matter how old you are, you’ve likely owned the doll at some point or known someone who has. Since debuting on March 9, 1959, Mattel’s iconic doll has been a global ...

Mattel’s chief brand officer Lisa McKnight and Mastercard’s CMO’s Raja Rajamannar shared insight on how they’re building ...