Texas travel stop chain Buc-ee's​ is suing a South Carolina-based clothing company, claiming it copied its iconic beaver logo ...

The Texas travel center and convenience store chain filed the federal lawsuit against South Carolina-based clothes and ...

Opinion: Foley & Lardner attorneys say businesses must be strategic in using generative AI platforms to create logos and ...

Over time, your customers associate your logo with your company, as Nike has with its swoosh and McDonald's has with its arches. Generally speaking, you should apply for trademark registrations ...

Summerville Senator and co-owner of Born United, a Myrtle Beach and Charleston area retailer in a lawsuit with Buc-ee's, said ...

Texas-based convenience store chain, Buc-ee's, is suing a South Carolina clothing maker for trademark infringement over its ...

Owl & Anchor, Prometheus Esoterica Inc., Born United all sold merchandise with ‘confusingly similar’ features as the ...

Buc-ee’s, the popular gas station chain, filed a federal lawsuit Tuesday against a South Carolina-based apparel company ...

Some time ago I came across an intriguing quote from Jay Danzie, a “brand strategist and mindset coach.” He said, “Your smile ...

A business logo appears on all of the company letterhead, communications, marketing and advertising pieces of a business as a graphic representation or symbol for the company. Essentially, the ...

The former “Suits” actress launched As Ever in February after facing several trademark issues with its former name, American ...