Is Mattel endangering your kid's development by shoving AI into its toys? The multi-billion dollar toymaker best known for ...

Mattel is working with OpenAI to create AI-powered toys and games, with the first product - likely an AI Barbie - expected ...

Mattel and OpenAI announced a partnership that would bring artificial intelligence to a new line of the toymaker’s products ...

The joint effort between the toy company and major player in artificial intelligence shows how AI is permeating every part of ...

Mattel is hoping to apply the Barbie magic to more brands within its portfolio of iconic toys as it doubles down on promoting ...

In 2015, Mattel worked with startup ToyTalk on a doll known as Hello Barbie. The doll connected to the internet through Wi-Fi ...

Silverman added that AI has the power to broaden the reach of Mattels' brands in new and exciting ways. For Malaysian families, this might mean smarter toys or games that blend physical play with AI ...

Apart from China, Mattel imports products such as Barbie dolls and Hot Wheels toys from Indonesia, Malaysia and Thailand, ...

Hey kids! Ready to evoke the rich tapestry of the human experience with your favorite toys by harnessing the power of AI?

For Mattel, it is a strategic step in extending Hot Wheels’ cultural relevance beyond the toy aisle and into lifestyle spaces ...

May 19, 2025--Mattel announced today, the launch of UNO Social Clubs – an elevated social experience where friends connect, compete and create memories. EL SEGUNDO, Calif., May 12, 2025--Today ...