WebP (pronounced “weppy”) reduces the file size of images by 40 percent, the company claims. Images make up 65 percent of the bytes transmitted per Web page, according to Google.

Google released a new image format, called WebP, designed to replace the dominant JPG with smaller file sizes and more features that benefit just about everyone--regular users, designers ...

Bangalore: To make page loading faster, Google has launched a new image format called WebP which is intended to reduce the file size of undefined images without compromising with the quality. Google's ...

Another major feature to be added to WebP’s arsenal is support for transparency, another feature of PNG. However unlike PNG, WebP allows lossy compression of images with transparency.

Google has been developing WebP software for some time and has now introduced a new version into the latest Chrome beta. The company has been trying to speed the internet up with its yet to be ...