A new pair of custom fonts finally tie Amazon products and services together, as part of a global refresh by the design agency Koto.

The update also included creating a custom font for its many logos, called Amazon Logo Sans, which was rolled out across sub-brands such as Amazon Smile, Amazon Cash, Amazon Echo and Amazon Jobs.

Each logo has been tweaked to ensure brand consistency, and the new custom font, Amazon Logo Sans, creates a scalable and consistent look across each sub-brand. To simplify things further ...

The Knicks, Pacers, Timberwolves and Thunder are all heading to the final playoff games. Gear up with this fan merch from ...

You can snag this $258 Dooney & Bourke purse for $138 while it’s marked down. The shoulder bag is perfect for wearing with ...

If you've found yourself owing an increasingly large set of tools, making sure nothing goes missing or gets stolen will ...

Content creators are raising the alarm on the growing menace of fake sunscreens. As per the dermatologists implications are more serious than a mere sunburn.

And what better way to get in the warm-weather groove than by giving your dingy, fraying beach towels a vibrant update? We love to dip our toes in the water as much as anyone, so we rounded up the ...

At its core, Pynk is about blending design, emotion, and purpose. The brand positioning celebrates women who juggle ambition ...

The legal battle between two Amazon influencers with unsettlingly similar styles and vibes is nearing resolution. On ...

The collection from Amazon colorfully reimagines album covers like 'Be Here Now' and 'Definitely Maybe,' and you can order the shirts online.