Asus and MSI were among the first to increase prices in their U.S. online stores, although the GPUs are out of stock.

MSI’s RTX 5090 graphics cards kick off with the Ventus 3X which is at $2,379 on its store, more reasonably priced than the baseline flagship from Asus, but still a 20% hike (almost) over the MSRP. If you’re looking at the RTX 5090 Suprim Liquid SOC, though, this graphics card is an eye-watering $2,789 on the MSI store.

Yikes: MSI and Asus have been spotted increasing prices for Nvidia's GeForce RTX 5080 and 5090 graphics cards by as much as $300, depending on the model. GPU shoppers noticed price increases in MSI's online store on Wednesday.

NVIDIA’s GeForce RTX 5090 and RTX 5080 graphics cards are currently experiencing significant challenges due to an imbalance between supply and demand. Global interest in these high-end GPUs has quickly exhausted initial inventories,

Many users reported stability issues with the newly released GeForce RTX 5090 and RTX 5080 graphics cards. At the time, users could not determine the cause of the black screen and GPU initialization issues after installing the latest driver,

NVIDIA’s RTX 5090 and RTX 5080 GPUs come at a high cost on top of being difficult to acquire due to low stock, and it seems tariffs are to blame for the increased cost. That’s according to Newegg, one of the largest online retailers in the US for computers and computer hardware.