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Brands spending less Williams references a study by Stagwell that found brands “get a 33% better return on advertising spend” ...
I've chaired the Outdoor Media Awards for three years now, and 2025's crop of winners was the hardest-fought. That so much ...
Rather than turning to AI or digital tech, the agency went deep into Caribbean culture to study social behaviours and family ...
Group M, the world's largest media buying group, has undergone a titanic course correction and "simplification", re-emerging ...
The thorny issues of reach, audience verification and siloed measurement were top of mind as Samsung Ads launched its new ...
Fast, fearless and built to scale WING’s momentum stems from its unique identity: part agile production house, part strategic creative partner. In 2024, the business reported a 10% year-on-year ...
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Gideon Spanier (centre in picture), the UK editor-in-chief of Campaign, hosts the podcast and is joined by Maisie McCabe, editor of Campaign UK, Nikita Mishra, editor of Campaign Asia, David Brown, co ...
Arthur Sadoun, the chief executive of Publicis Groupe, Laura Jordan Bambach, founder and chief creative officer of Uncharted Studio, and Tracey Barber, the global chief transformation and growth ...
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AMV BBDO bagged a bronze for its work for Bodyform. Sustainable Development Goals Lions also awarded.
The line claimed the bread contains '50% of your daily whole grain in 2 slices'.