While broadcast viewership is down 13%, women’s sport’s growth on social platforms such as TikTok and YouTube suggests a ...

Marketers discuss how to effectively optimise and when enough is enough in the latest episode of Marketing Week’s webinar ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Conversion rates and ROI are far more popular metrics than assessing whether marketing is meeting the company’s goals.

The French sports brand’s top marketer believes creating a culture where failure isn’t punished has been key to its brand ...