Explore the contrasting marketing insights of Philip Kotler and Byron Sharp to uncover effective strategies for brand growth.

The brand’s new logo is as serendipitous as it is straightforward, but no less sublime. It almost feels like an intervention ...

The award honors the branding work developed in collaboration with the hotel to bring The Boiler Room’s unique story, ...

Tango Gameworks remains much loved for its artistic and craftsman-like approach to game development, and for not being afraid ...

Symbolic logos tend to be abstract in design and can work well internationally (example: Nike's swoosh). Combination logos are any mixture of the other three types. An example of this is FedEx ...

In a viral video, Airbnb's Brian Chesky detailed the logo redesign process, but viewers reacted with skepticism.

Chances are, the Nike Swoosh is the first thing that comes to mind. The Nike Swoosh logo has a fascinating backstory, as it started as a shoe stripe, as a way to differentiate its shoes from ...

When you create, you’re showing the world how you see things. Students like you choose RIT because they recognize that combining technology, art, and design can be the key to unlocking new forms of ...

UNC Asheville sports have a brand-new look. UNC Asheville Athletics released five new logos June 3, including a new-look ...

The P/B ratio shows how a stock's market price compares to its book value. It helps gauge whether a stock is undervalued or overvalued relative to its net assets.