Amul’s protein push is reshaping India’s fitness scene—halving whey prices, reinventing dairy staples, and turning cheese waste into a ₹1 lakh crore nutrition revolution.

and household staples such as Amul’s high-protein kulfi, the message is clear: Protein is going pop! The craze doesn’t stop there: Think protein bread, protein coffee, high-protein roti and ...

Amul saw an opportunity in this protein deficiency and entered the $1.52 billion (2025) space in 2022 with a wide range of products, ranging from protein lassi to protein kulfi After three years ...

Rabdi Kulfi, Shahi Mewa Khazana and Roll Cut Pista Malai. Despite its premium offerings, Amul remains committed to its core philosophy of making quality products accessible to the masses.

Amul announced on Wednesday that it will increase the price of various milk variants by Rs 2 per litre, effective from Thursday, May 1, 2025. The price hike applies to Amul Standard, Amul Buffalo ...

Leading milk supplier, Amul, hiked milk prices by upto Rs 2 per litre effective from Thursday. Amul revised the price of Amul Standard, Amul Buffalo Milk, Amul Gold, Amul Slim n Trim, Amul Chai ...

Netizens, thrilled by the Kulfi and protein's collaboration by Amul, praised the brand for making its high-protein range affordable.(X) As Amul forayed into high-protein products, each with at ...

On Saturday, Amul launched its latest addition: a high-protein kulfi. This sweet yet nutritious treat immediately triggered a meme fest across social media, particularly on platform X (formerly ...

Amul’s innovative offerings, including protein-rich lassi, kulfi, and shakes, have sparked widespread attention. One viral comment summed it up perfectly: “Amul is single-handedly fixing India’s ...

With such budget-friendly and easily accessible options, Amul has managed to win over consumers who are always looking for protein-rich food items. But things took a hilarious turn when the brand ...

Is Amul on a mission to solve India’s protein deficiency problem? Over the last few months, the dairy brand has launched a slew of high-protein products – from Amul Protein Lassi to Amul High ...

Netizens, thrilled by the Kulfi and protein's collaboration by Amul, praised the brand for making its high-protein range affordable. However, they had some complaints about its availability.