You know Barbie, right? No matter how old you are, you’ve likely owned the doll at some point or known someone who has. Since debuting on March 9, 1959, Mattel’s iconic doll has been a global ...

The first big Christmas gift I remember getting was an animatronic bear named Teddy Ruxpin. Thanks to a cassette tape hidden ...

Some kids might start to prefer programmed positivity of their playthings to rough edges of human playmates. Read more at ...

While collectible trends may be cyclical, the emotional connection Labubu creates with its audience gives it surprising ...

Hey kids! Ready to evoke the rich tapestry of the human experience with your favorite toys by harnessing the power of AI?

After Mattel and OpenAI announced a partnership that would result in an AI product marketed to kids, a consumer rights advocacy group is warning that the collaboration may endanger children.

In 2015, Mattel worked with startup ToyTalk on a doll known as Hello Barbie. The doll connected to the internet through Wi-Fi ...

AI-powered toys are about to become a huge deal. OpenAI and Mattel just teamed up to bring their technology into some of the ...

Mattel teaming up with OpenAI to put AI in toys might be fun, but there's a risk of unpredictable AI playmates that raises concerns.

Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it’s teaming up with OpenAI, which created ...

Mattel, the company behind beloved toys like Barbie, is partnering with OpenAI to bring AI to the toy aisle before the end of ...