In April last year, Mattel announced its intentions to use AI across its business as a cost-saving measure, with a team ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

The Barbie, Hot Wheels and Polly Pocket creator says it will use OpenAI’s technology to “bring the magic of AI to ...

"This collection plays with proportion, texture and silhouette in a way that feels both aspirational and grounded in ...

Barbie is entering into Eternia with a new Masters of the Universe Doll as She-Ra the Princess of Power comes to life ...

From raspberry and biscoff to butter and sardine, learn about the summer colour combos to try out for the months ahead.

The Barbie Masters of the Universe Princess of Power She-Ra doll wears her signature satin white dress, gold boots, and ...

Mattel partners with OpenAI to build AI-enhanced products and streamline development with ChatGPT. Safety and privacy remain top priorities.

It’s always been both: basketball and fashion.” That’s how Angel Reese summed it up after making history as the first pro ...

In my opinion, however, the most pressing issue is the drop in quality of Barbie movies over the years. With this, we are ...

Mattel and Hasbro Barbie x Play-Doh collaboration officially launches today exclusively at Target. Consumers can now ...

that includes instructions on the outfit, pose, hair, makeup, accessories, box design, and even the overall vibe. Khushi Arora, an Indian expat in UAE, said she used the barbie box trend "to gain ...