We're all Barbie girls, living in Barbie the Movie's marketing world. Check out some of the countless Barbie brand collaborations out there today. The iconic Barbie franchise is about to step off ...

The Barbie box trend has exploded on social media, enabling users to transform their photos into AI-generated action figures or dolls encased in personalized toy boxes. This Barbiecore-inspired ...

next the L.A. Lakers and now he’s joined Mattel’s Barbie team as a ‘Kenbassador’ doll, the first male professional athlete to do so. Mattel introduced it’s new LeBron ‘Ken doll’ in ...

Sourced from the 2006 direct-to-DVD animated film Barbie: Mermadia, Bibble memes are a series of low-quality, blown-out (thus adding to its humor) screenshots of a blue fantasy character named Bibble.

Joan Verdon is a veteran retail reporter based in Northern New Jersey. The Barbie brand brought its girl-power message to a pinnacle of girl-power, unveiling its newest ad campaign at a WNBA ...

The inclusive world of Barbie is expanding yet again — this time, with the first-ever blind Barbie doll and a Black Barbie with Down syndrome. Toy manufacturer Mattel announced the two new ...

Barbie has announced two new additions to its growing line of diverse and inclusive dolls: a blind Barbie and the first Black Barbie with Down syndrome. Mattel announced the two new dolls on ...

The Barbie movie is a box office hit that reignited the world’s love for the fashionable dolls. Given this, it only makes sense to want to search for the best Barbie gifts for the fan in your ...

By Esther Zuckerman Before going to see “Barbie,” the doll collector Laura Maar had reservations. Based on early images, Maar didn’t like the way the film was portraying Barbie’s pregnant ...

In breast cancer support spaces, Barbie jokes are frequent. Women who have undergone a double mastectomy with breast implant reconstruction will often joke about achieving a newfound “Barbie ...