The thing with the industry is that a lot of things have gone corporate,” said Eric Arakawa, the veteran surfboard shaper ...

Apple CEO Tim Cook says Apple TV+ isn't about selling more iPhones, pushing back on a common assumption about the streamer’s goal.

Chevy is narrowing the gap with Tesla in the US, thanks to its new Equinox and Blazer EVs. After outselling Ford, Chevy is now the fastest-growing EV brand in the US. GM is outpacing rivals in the US ...

The five-time Major winner is the only LIV player at the US Open not wearing any of the circuit's branded apparel - we ...

One of Birmingham’s tallest office towers is getting new branding as familiar green letters rise above its 19 stories. Crews are close to completing installation of the UAB logo on the Daniel Building ...

The new HPE rebranding features updated typography and colors for the new HPE logo that includes the signature HPE green ...

Here is a look at why Hewlett Packard Enterprise is marking its 10th anniversary with a rebranding campaign – including a new logo- that signals it is an “essential” partner in the AI era.

A look at the automotive industry demonstrates the importance of developing a brand identity that captures the target market.

When the Seattle SuperSonics relocated to Oklahoma City in 2008, the franchise needed a new identity, but OKC Thunder wasn't always the front-runner.

Global Atlantic, a provider of retirement security and investment solutions, and a wholly-owned subsidiary of KKR, has ...