SIOUX FALLS, S.D. (USF) — University of Sioux Falls Athletics is officially launching a new era with the reveal of a modernized logo and fresh brand identity—a powerful tribute to its hometown ...

TAMPA, Fla. — USF announced Monday it was saying "sayonara" to the new logo it introduced just last September and going back to the familiar "Bull-U" logo. For the last several months USF has ...

Last Fall, the University of South Florida unveiled a new academic logo (pictured below). It was met with controversy and pushback from students and alumni. Then in March, the school slightly ...

TAMPA, Fla. — A new academic logo for USF that cost nearly $50,000 to design and refine is a huge dud with students, who have started a petition to bring back the old academic logo. Call it a ...

The colors used still don't jibe with USF's traditional dark-green ... were "based on feedback" and done to make the logo look better on business cards and other marketing materials.

USF hasn’t shied away from deploying the logo. It’s being widely used on letterhead, business cards, T-shirts and signage. College-specific versions are under development and scheduled to arrive in ...

During a high-energy video, USF's new academic logo was revealed ... and-gold box of serif text that currently adorns business cards and street signs throughout the university's campuses.

Eventually, the VA struck a partnership deal with Office Depot, in which the retail chain is paying to print and mail the cards. The company logo appears on the back, along with the taglines, ...

Starting Aug. 15, USF no longer will accept Visa cards for tuition and fees. And students using any other credit card can expect a 2.5 percent processing fee on the bill, a change from USF’s ...

Navy joins for football in 2015. Woolard wasn't kidding about changing everything down to business cards. USF's early list for logo changes includes 65,000 new business cards at a cost of about ...

One of the logos is designed to avoid confusion with the University of South Florida by spelling out "San Francisco." The new look also includes a three-letter logo that "creates a monogram crest ...