A 2025 academic study discovered that 74.8% of women believed that using a luxury handbag instead of an ordinary one would ...

These Zara fragrances are incredible dupes for the most popular luxury perfumes; from Baccarat Rouge 540, to YSL Black Opium, to Tom Ford Lost Cherry.

Copycat scents imitating designer brands are flooding the market, treading a fine legal line and offering a big savings for shoppers.

One of the most coveted scents is undoubtedly Le Labo Santal 33. It's genderless, smells earthy and rich, and has ...

IF you love designer perfume but don’t love forking out the expensive price tag, you may wish to head to M&S. The retailer is selling a dupe scent for Gucci Flora and it could save you a ...

Discover M&S Airport Arrival, a £10 perfume that smells just like Chanel Coco Mademoiselle, making luxury scent accessible.

MARILYN Monroe famously stated she wore “only Chanel” perfume to bed – which is all very well if you can afford the £135 ...

Beauty industry growth is slowing as consumers turn to "dupes" that mimic premium brands for less. Meg Pryde's Brandefy has ...

Body mists are soaring in popularity, so InStyle editors shared their go-to scents for summer from Sol de Janeiro, Ellis ...

In today’s beauty landscape, dupe culture isn’t just a cost-saving hack—it’s a consumer movement. With TikTok as its engine and brands like e.l.f. and L’Oréal leading the way, affordable alternatives ...