Calling all Disney lovers and beauty junkies: your newest obsession just dropped, and it’s as cute as it is clean. The latest collab from celebrity-favorite brand Touchland and the magical world of ...

Long gone are the days of bright packaging, big labels and fancy products, newer brands are embracing toned-down packaging ...

Formless Beauty boasts a line of blush, lip glosses, faux eyelashes and a 12-piece master makeup brush set, and they just ...

You may not be a celebrity, but you can moisturize like one. Augustinus Bader’s the Rich Cream has fans like Adam Scott , ...

The experts I spoke with are unanimous: The best acne-fighting skincare is ideally devised in consult with a board-certified ...

It is a warm morning in February, and some have been here for hours, hoping to get that much closer to Hailey Bieber, the ...

These "butt polish" results 😱 — spectacular, gimme 14 of 'em right now. Idc what's in it, don't tell me. Probably witchcraft ...

India will play a key role in whether steelmaking, one of the world’s most polluting industries, moves away from dirty fuels ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

One beauty writer shares her experience with the scalp refresh that soothed her itchy scalp and replaced the rattail comb.

Preventive anti-ageing skincare focuses on maintaining youthful skin before visible ageing signs emerge. Instead of reversing ...

Join me as I create a fresh and flawless clean girl aesthetic with this peachy makeup look. Perfect for everyday wear and glowing skin! #CleanGirlAesthetic #PeachyMakeup #MakeupTutorial ...