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The global beverage manufacturer’s Share A Coke campaign – which originated in Australia in 2011 and was first launched in Singapore in 2015 – replaced the iconic Coca-Cola logo with popular ...
White gold and diamond ring: The winner of the Coca-Cola 600 receives a 14-carat diamond ring featuring the Speedway Motorsports logo in the center. The side of the shank features a checkered flag ...
Developed by WPP Open X, "Classic" highlights the brand’s role in literary culture by replacing typed mentions of “Coke” or “Coca-Cola” on the page with the brand’s popular red logo.
Suddenly, the type appears as the cola company’s script logo. The approach emphasizes Coke’s legacy and plays on nostalgia in an analog medium and in an analog way. While so much of soda ...
The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by replacing the words 'Coke' or 'Coca-Cola' with the logo itself. Couple the ...
A new work leans into the brand’s place in literary history, but with media strategies shifting fast, Coca-Cola’s quieter move arrives at a noisy time. Coca-Cola classics in literature / Coca ...
Share a Coke' saw the Coca-Cola logo replaced by first names – which, as you might expect, drove countless people to search for their own or that of their friends – because not even the best ...
The campaign, which Coca-Cola calls “legendary”, involved the brand swapping out its logo for personalised names in its signature typeface. The campaign was credited with boosting Coca-Cola’s sales.
Retirees are likely to see only a modest rise in Social Security benefits next year when the Social Security Administration (SSA) announces the 2026 cost-of-living (COLA) increase in the fall.
Pedestrians walk past a Coca-Cola logo in Seoul on February 6, 2025.(Anthony Wallace/AFP) One of the biggest moves it made in this direction was launching Fairlife in 2012 as a joint venture with ...
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