Explore the limitless potential of your imagination with our video, "8 CREATIVE IDEAS." Dive into a world of innovation as we ...

Research from the University of New Mexico’s Creative Brain Lab suggests that creativity involves not a single mental process but rather complex interactions across multiple brain networks.

Their findings published in BRAIN on June 18. The new results could ultimately help lead to interventions that spark creative thought or aid people who have mental illnesses that disrupt these ...

Also unsurprising was that, on average, the judges rated the experts’ improvisations as more creative than the novices’ improvisations. Next, to identify brain regions associated with the flow ...

Creative flow is different: no hose, no gardener. The default mode and executive control networks are tamped down so that they cannot interfere with the separate brain network that highly ...

Creative flow is different: no hose, no gardener. The default-mode and executive-control networks are tamped down so that they cannot interfere with the separate brain network that highly ...

A new neuroimaging study reveals how the brain gets to the creative flow state. Effortless, enjoyable productivity is a state of consciousness prized and sought after by people in business ...

That’s flow, or the sense of being “in the zone.” A new neuroimaging study from Drexel University’s Creativity Research Lab is the first to reveal how the brain gets to the creative flow state. The ...

Science presenter David Eagleman, whose past credits include Netflix’s The Creative Brain and the BBC/PBS’ The Brain, has launched a private equity-backed shingle with U.S. producer vets Matt ...