Those include the likes of Sting Energy and Doritos, as well as Gatorade, which has been named as the official partner of F1 ...

PepsiCo is becoming the latest American consumer-facing brand to make a splash in F1, with a new arrangement that involves ...

Sting Energy, an energy drink of PepsiCo, Purchase, N.Y., has officially entered the fast-paced world of Formula 1 as its ...

PepsiCo is joining forces with Formula One, the latest sponsor to use the worldwide racing circuit to showcase its products.

The renewal extends a partnership that began in 2009 and will see Ford NZ continue as the governing body’s official vehicle ...

Owner Ken Tyrrell made his F1 dream come true by inking deals with Matra, Ford, and Elf, all of which helped ... when the team failed to find sponsorship to continue into the 1970s.

The high-stakes world of Formula 1 racing just became the latest battleground for AI companies. AI-powered search startup Perplexity has been in negotiations to sign a sponsorship deal with Red ...

F1 has welcomed back Moët & Chandon as their official champagne sponsor for the 2025 season. Moët & Chandon’s return is part of F1’s new 10-year “historic” partnership with LVMH.

Ferrari’s deal with HP, and Oracle’s deal with Red Bull, are both worth approximately $100m per season, RacingNews365 report. Oracle are a computer technology company who claim that “Oracle ...

The Formula 1 logo and Red Bull logo during the 2024 F1 Monaco Grand Prix. (Photo by Alessio Morgese/NurPhoto via Getty Images) A recent report claims that French multinational holding company and ...

LVMH is in late stage talks to become a major sponsor of Formula One, in a deal that would see the French luxury conglomerate promote its major brands on the race track. The Paris-based company is ...

around 40 percent of F1 fans are now female, up eight percent from 2017, and more women are attending races, too. Tommy Hilfiger sponsors Spanish driver Nerea Martí. Courtesy of Tommy Hilfiger At ...