The Lobo name, Spanish for “wolf,” traces its automotive roots back to 1997, when Ford of Mexico first applied it to one of ...

F-150 is the second truck to get Ford's new Lobo badge, following the aggressive little 2025 Maverick Lobo that’s in ...

It's the ultimate super truck showdown! We pit the legendary Ford F-150 Raptor against the new Ram 1500 RHO in a head-to-head ...

Squatted trucks are lowered in the rear and lifted in the front. This dramatic angle is like nothing else on the road. But ...

As much of the automotive media landscape has been quick to point out, and even Ford readily embraces, the F-150 Lobo is a ...

The new Lobo doesn't quite live up to the legacy of the high-performance badge now found on an EV pickup.

Three years' worth of free servicing will be included with the purchase of each new Chevrolet Silverado bought before June 30 ...

Welcome back to Reputation Management! Here we reveal the underbelly of ordinary automotive retailers—places like car dealers and service shops—with fictional service tales inspired by real customer ...

Jess begins her video while seated in a brand new Ford pickup. “I am in a 2025 F-150 XLT,” she says ... the employee’s video transitions to her holding up a sheet of paper to the camera.

One year later in 1999, Ford introduced the Ford F-150 Lightning, which came with a souped-up engine and aggressive ... and it was lifted. Someone at Ford is a big fan of Tonka because the brand ...

Ford has been showing off its electrified pride at the hillclimb for the last two years — first running a 1400-hp, race-prepped E-Transit in 2o23 before entering a sport-truck-style F-150 ...