Who needs commercials when you have Rihanna as your walking campaign? The A-lister's off-duty outings constantly double as ...

Similar to other legacy brands, Puma has had to adapt its strategy against the backdrop of an increasingly competitive sportswear sector, one that has been disrupted by challenger brands, such as Hoka ...

Puma has recruited model Amelia Gray Hamlin to promote its spiky Mostro style in an "after dark" campaign in which she showcases a forthcoming yellow and black colorway. In the campaign, Hamlin wears ...

German sportswear brand Puma saw flat first-quarter sales. The company's profit margin declined. Puma is maintaining its 2025 outlook, excluding U.S. tariffs. Sales reached 2.08 billion euros.

Puma SE reported a stable first quarter in a boost for the German sportswear company, which is currently operating without a chief executive officer. The sneaker brand’s adjusted earnings came ...

Global sports company PUMA launches the ‘Go Wild Podcast’ as the brand continues to amplify its ‘Go Wild’ philosophy. The first initial episodes are hosted by sprint and hurdle legend ...

Julie Legrand, Global Senior Director Brand Strategy and Communication at PUMA, says: “The launch of our new Go Wild Podcast allows our audience to delve deeper into PUMA’s brand DNA, told through the ...

Later that same year, the partnership expanded beyond conventional endorsement territory when Kohli launched his signature athleisure brand 'One8' in collaboration with Puma. The German sportswear ...

The move marks a significant shift in Kohli’s brand association journey as he declines a fresh Rs 300 crore contract from German sportswear giant Puma, ending an eight-year-long partnership.