The new Search API is the latest in a series of rollouts as Perplexity angles to position itself as a leader in the nascent ...

This floating Google search bar for Windows might be your next big productivity hack. Here's how to enable it.

A US federal judge has ordered a major makeover of Google's search engine in a crackdown aimed at addressing the damaging effects of monopolistic practices. In an effort to curb Google's influence, ...

Generative engine optimization (GEO) is the new kid on the block, the hot topic. SEO professionals and stakeholders want to know: How much should I invest in it in a world where the people writing the ...

Type a complex question or command directly into your Chrome search bar. Instead of just seeing a list of search results, ...

Unlike much of SEO, good GEO is a holistic pursuit. It’s not about links and ranks—it’s about storytelling and building a compelling narrative about your brand across every part of the internet. It’s ...

A head-to-head schema experiment uncovers whether well-implemented structured data gives pages an edge in Google AI Overviews ...

Apple plans to launch an AI search engine, reportedly. The AI search experience would power the Siri voice assistant. The expected launch is in the spring as part of the Siri overhaul. Though Apple ...

With apologies to Gretchen Wieners and the writers of “Mean Girls,” the line feels like the only way to start this conversation about a buzzword making the rounds: GEO (which is now, allegedly, ...

MITROPOULOS EXPLAINS. LOOKING FOR DIRECTIONS A RESTAURANT, OR MAYBE A HISTORY LESSON? THESE DAYS, MOST PEOPLE WON’T HEAD TO THEIR LOCAL LIBRARY. JUST PULL OUT YOUR PHONE OR YOUR COMPUTER AND SEARCH ...