The first revision in 25 years of terms and conditions for digital advertising buys is designed to simplify and speed up ...

This is the first major revision of the agreement in nearly 25 years and is designed to reflect how much the industry has ...

In today’s Digest, we cover the IAB and MRC’s release of draft guidelines for attention measurement, Frasers Group’s launch ...

Hey! Hey, you! Are you paying attention to this news story? How would we know if so? And would other people measure that in ...

Instagram's Threads app began testing advertisements for its users at the start of this year, and the social platform is ...

That was the opening message from Tubi CEO Anjali Sud during the streaming platform’s presentation at the IAB NewFronts on Tuesday ... that is 100% free to watch and 100% powered by ads,” Sud noted.

according to new research from the Interactive Advertising Bureau (IAB). The digital video category includes connected TV (CTV), social video and online video. Last year marked the first time ...

according to new research from the Interactive Advertising Bureau (IAB). The digital video category includes connected TV (CTV), social video and online video. Last year marked the first time digital ...

Adtaxi’s report focuses on audience migration while IAB’s naturally zeroes in on trends in ad spend. Adtaxi’s Take: Sports and Shopping Reign Supreme Adtaxi’s 2025 Super Bowl survey, which debuted in ...

coupled with the expansion of self-serve and programmatic ad tools, helped CTV rebound with 16% year-over-year (YoY) growth in 2024, according to IAB's "2025 Digital Video Ad Spend & Strategy ...