Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research ...

Gap is seeing its turnaround efforts taking hold, but the retailer still faces tariff threats and slower momentum at sister ...

Indian airline IndiGo's promoter group, Interglobe Enterprises, will likely sell about a 4% stake through block deals and is ...

The new HPE rebranding features updated typography and colors for the new HPE logo that includes the signature HPE green ...

According to the brand, the Bugaboo Butterfly 2 folds and unfolds in just one second, which is quite a bold claim, but an ...

While the graphic logos of Duracell, Tiffany, or Corona may not immediately come to mind, the copper top, the robin’s egg blue colour, and a lime squeezed into the top of a beer ...

Brand logos become invaluable assets when crafted thoughtfully ... The new emblem simplified the classic indigo box shape into half-blue, half-green gradient letters “Gap”. Almost instantly, public ...

Logos help with quick identification and mean something to a brand. They tell a story, build trust, signify essential elements of business philosophy, and most importantly, make brands unforgettable.

Think you know your favourite brand logos? Look closer. Much closer. Because what you see on the surface is just the beginning. At first glance, they may seem like simple designs, but many of them ...

The New Balance 1906A Navy/Vintage Indigo sneakers are dressed in a predominantly ... Stability Web technique that adds more support to the arch. Brand detailing includes a stitched-on 'N' logo on the ...

New Delhi: Remember the Indigo versus Mahindra tussle, in which Mahindra was taken to court after it used the ‘6E’ label for its new electric cars? Well, that wasn’t a one-off case.

Mahindra-IndiGo dispute: Mahindra decided to rename its new EV brand as 'BE 6' but noted that it will continue to contest strongly in court against IndiGo for the trademark 'BE 6e'(Reuters ...