A once-obscure experiment is now the backbone of a top-shelf release.

Jim Beam is looking to tap into the affordable luxury market as consumers continue to face economic strain and uncertainty. To do so, the Suntory brand is building off of its 2024 marketing strategy ...

Jim Beam is one of the biggest names in bourbon. Its flagship bottle was the top-selling American whiskey brand from 2019 to 2023, according to a report from The Spirits Business. But the brand ...

Luckily, the folks at Jim Beam are here to help. “7 Stages of Defeat” care package Jim Beam ‘7 Stages of Defeat’ Care Package Jim Beam Jim Beam wants you to know that regardless of the ...

Inspired by the Seven-Year Aging Process of Jim Beam Black, This Limited-Edition Care Package Will Help Fans Accept Their Team's Season End CLERMONT, Ky., Jan. 15, 2025 /PRNewswire/ -- This ...

Just over a decade ago, Jim Beam Black was an affordable Kentucky bourbon that carried an eight-year age statement. But in 2014, the brand, now owned by Suntory Global Spirits, dropped the age ...

It really has been fascinating, watching the bourbon and rye whiskey lineup of Jim Beam be revamped in the last few years, at least when it comes to the subject of age statements. Only a few years ...

CLERMONT, Ky., April 09, 2024 (GLOBE NEWSWIRE) -- Jim Beam, the world’s number one bourbon, invites drinkers to “Crack Open the Cooler Side of Flavor,” with the addition of four new ...

And that is the raison d’être behind Jim Beam’s Hardin’s Creek Kentucky Series, which just dropped its third and final release. The Boston location of the James B. Beam Distilling Co. is ...

A woman walks into a spontaneous barroom singalong of “Sweet Caroline” in a spot that kicks off a new global ad campaign for Jim Beam. The “People Are Good For You” campaign also includes ...

Jim Beam Kentucky Coolers come in four refreshing flavors that are sure to please. Jim Beam, the world's number one bourbon, is shaking up the beverage aisle with the launch of unique, crisp and ...