The updated "G" logo has a gradient effect now, which could be an attempt to better sync design with the company's AI products. Imad is a senior reporter covering Google and internet culture.

French Flair: Lacoste ambassador French actor Pierre Niney ... the first to feature a logo—the crocodile– on its design. It was in 1968, however, that the brand expanded into perfumes with ...

On Wendesday, the extremely fit 33-year-old had everyone’s jaws dropping as he was unveiled, literally, as the new brand ambassador for Lacoste’s latest underwear campaign. Sign up for the ...

Logos for household brands become so ingrained in our brains that it’s hard to believe any detail about them can go unnoticed. And yet there are dozens of secret messages in company logos, and ...

Lacoste isn't stopping at merging fashion with sport. The iconic French brand is taking things one step further with the L003 Neo Tech sneaker, which stands as the ultimate ambassador of Lacoste ...

10, 2024, the high court upheld rulings from lower tribunals, dismissing Lacoste's lawsuit against Crocodile over the brand logo dispute. “The Court holds that there are pronounced differences ...

Red leather used on the heelstay represents the tongue in Lacoste's crocodile logo and adds a bit of luxury to the design. The 'Glow' Marcel Chunk is available now at atmos. Each send includes the ...

BEAMS has announced a new collaboration with Lacoste, featuring a specially designed long-sleeved t-shirt available in four different colorways: blanc, natural, noir and marine.Each of the shirts ...

Former World No.1 and Novak Djokovic's former coach Boris Becker appreciated a recent gesture by the Serb's long-time sponsor, Lacoste. The company changed its corporate logo to show its support ...

A change in marketing strategy may destroy the distinct market perceptions that previously enabled the marks’ co-existence, thus leading to a likelihood of confusion and association. Register for free ...