"But it doesn't change that people don't want the Tesla brand. I don't know how you fix that." Need a break? Play the USA TODAY Daily Crossword Puzzle. In case you missed it: More than 370,000 ...

A public backlash over Brazil's rumoured swap from a blue to red football jersey reveals how colour choices can become legal and symbolic battlegrounds for brands, identity and enforcement rights.

The Korean Business Research Institute has revealed this month’s brand reputation rankings for dramas! The rankings were determined through an analysis of the consumer participation, media ...

Filipino musician-turned-senatorial candidate Jimmy Bondoc is facing a storm of criticism following a viral TikTok video shared by user @ilynm9227on X, which has garnered significant attention. The ...

Actor-comedian Russell Brand was granted conditional bail by a London court on Friday after appearing to face charges of rape and sexual assault involving four women.Brand, 49, did not enter a plea.

Maharashtra's Mahayuti government plans to enhance its image by hiring a professional agency for state branding, allocating ₹1 crore annually for campaigns. MUMBAI: In a bid to enhance its ...

The largest vehicle exporter from China, Chery, has introduced yet another brand to its catalogue with the first vehicle from youth-oriented Lepas completed in China. The name Lepas is a ...

TPG has taken on a new brand identity with help from R/GA. Starcom Australia and Thinkerbell developed a campaign that coincides with it. The announcement: After almost 40 years, TPG, one of ...

The global accounting consulting group PricewaterhouseCoopers (PwC) unveiled a new brand positioning and brand identity for the first time in 14 years. New logo announced by PwC. /Courtesy of ...

SpaceX sent another batch of Starlink satellites to orbit tonight (April 28), its second liftoff of the day. A Falcon 9 rocket carrying 23 Starlink broadband satellites — including 13 with ...

Before Fitzsimons was a consumer psychologist, he was a high-school stock clerk at his local grocery store, and he remembers a lot of the store-brand stuff being “terrible.” It went on the ...