Tubing mascara is a type of mascara that creates small “tubes” around each eyelash, and it is marketed for longer wear and easier removal. As with all cosmetics, there are also caveats to ...

Mascara is easily one of the most popular items in any makeup bag—not to mention the most replaced (every three months, don't forget!). With roughly four mascara purchases in a calendar year ...

Promise. Mascara is the one constant in my makeup routine. Even if I wear no other makeup, one swipe of mascara gives my eyes definition and instantly makes me look more alert and put together.

ILIA / Instagram (2) When it comes to mascara, the sky is truly the limit for our eyelashes — and Ilia Beauty knows this. That’s why the powerhouse brand used on celebrities like Chrissy ...

Tinx raved, "This is just such a classic. This is my going out mascara. It's just so good. It's thick, but it never clumps. To get that sort of length without clumping, is so rare." "Best of the best.

A few weeks ago, I left my apartment without mascara on. No, I wasn’t aiming for a “no-makeup makeup” look — I went full glam for a date night with my boyfriend. But I accidentally forgot ...

Learn more! It’s also worth noting that two of Jenner’s daughters run major beauty empires, so her praise of this mascara is notably impressive. So, what makes this one different from what’s ...

For the first time in the brand’s history, Prada Beauty also released a new mascara in March. How does it stack up against the rest of the makeup and skincare line? Four W editors find out ...

Luckily, we’ve compiled everything you need to know about the no-mascara trend because a cosign from Rosé means we will likely be seeing all the girlies wearing it (or, in this case ...

But if you’re someone who frequently experiences redness and irritation on your eyelids, you may have wondered: Does my mascara have something to do with it? What is mascara made of? Mascara is ...