‘Unsilence the Crowd’ won Gold in Technology Innovation at The Drum Awards for Marketing. This campaign aimed to enhance Sela ...

scoring against Newcastle United and Brighton before a constructive cameo at Wembley. He left the national stadium that evening swigging from a magnum of champagne. Gaining the number nine shirt ...

As a company renowned for delivering spectacular experiences, Sela’s partnership with Newcastle United is based on a philosophy that football isn’t a sport to be watched, but an experience to ...

two deaf sports fans in the U.K. have just experienced it for the first time - thanks to sound shirts. CBS News Leah Mishkin explains how Newcastle United and their sponsor Sela teamed up to bring ...

Sela donated its front of shirt sponsor to the ... Tottenham Hotspur as part of Deaf Awareness Week in April 2024. Alan Shearer identifies what Newcastle United must do to secure Champions League ...

From Arsenal to Walsall, 92 passionate football fans from each club in the Premier League and EFL, including a few famous faces, have come together to share their hopes for the 2024/25 season.

In a first-of-its-kind innovation, Newcastle United F.C. has introduced a revolutionary piece of wearable technology for their deaf fans: the "Sound Shirt." The shirt, which looks like an ordinary ...

In a first-of-its-kind innovation, Newcastle United F.C. has introduced a revolutionary piece of wearable technology for their deaf fans: the "Sound Shirt." The shirt, which looks like an ordinary ...

Sela put on their latest show for Newcastle United fans on Saturday night ... since agreeing a reported £25 million a year shirt sponsorship deal with Newcastle at the end of last season.

Newcastle United have collaborated on shirts that allow deaf fans to ‘feel’ the noise of St James’ Park for the first time The roar of the crowd reacting to a match-clinching goal makes for an ...

Newcastle United’s front-of-shirt sponsor, global experiential agency ... For the first time, deaf fans have been able to feel the live atmosphere of a Premier League crowd.