The 'jingle' may feel dated, but sound is still crucial to the way consumers perceive brands. How is sonic branding evolving ...

Think back to 1992, when supermodel Cindy Crawford starred in a Pepsi commercial that had everyone talking. The clip sees ...

Same brand names are built to last, while others move through several iterations over the years. This iconic soda was once ...

Trump simplifies complex political debates with punchy slogans but the strategy can also work against him when a critical ...

If you're a Pepsi person, you'll want to know how the soda got its name. The 127-year-old brand has a history you may not ...

starring in the brand’s ‘Pepsi People’ ad campaign, which featured the ‘Feelin’ Free’ slogan. There’s also a nod to 2005’s ‘Surfers’ spot with Ronaldinho and, of course ...

The cola wars used to be fought with slogans, celebrity endorsements and ... It’s not just about who has the biggest ad budget – it’s about who built the most resilient supply chain.

Aggressive marketing campaigns from companies like Coca-Cola and Pepsi positioned ... licensed the slogan to use with their own growing milk mustache print ad campaign spearheaded by the Bozell ...

The move to reference the famous slogan was intentional as the ... ‘We Will Rock You’ – the soundtrack song of Pepsi’s legendary 2001 commercial starring music artists Britney Spears ...

(Khaled Abdullah/Reuters) Cola Next, which is cheaper than Coke and Pepsi, changed its ad slogan in March to "Because Cola Next is Pakistani," emphasizing its local roots. Cola Next's factories ...

The rumor that Applebee’s chefs are professional microwave operators is so widespread that the restaurant chain ran an ad ... hard Pepsi tries, Coca-Cola still rules the world. Honest Slogan ...