More than a decade after it acquired WhatsApp, Meta will begin showing ads within the app.

WhatsApp announced on Monday that users will begin seeing advertisements within the app, as parent company Meta Platforms seeks new ways to generate revenue from the messaging service’s vast user base ...

Meta Platforms Inc., the owner of Facebook and Instagram, is pushing deeper into AI-generated advertisements in a bid to make it cheaper and simpler for marketers to craft their messages.

The social media platform is expanding Advantage+ with tools that aim to improve campaign performance. The new features ...

More than 11 years after acquiring WhatsApp, Meta is finally bringing ads to the messaging platform. The change is significant given its founders shunned advertising. Here's what people are saying.

Meta announced that it is adding ads and subscriptions to its WhatsApp messaging app in a June 16 press release. The social media giant, primarily known as the parent company of Facebook, said that ...

The ads will be shown to users only within WhatsApp’s “Updates” tab to separate them from people’s personal conversations.

The company says personal messages will remain private, but critics warn the data used for ad targeting could still put user privacy at risk.

In a blog post published Monday, WhatsApp announced an expansion of its "Channels" discovery and business tools, designed to ...

The messaging service WhatsApp on Monday will begin to display ads for the first time as parent company Meta seeks to make ...

Meta's ad strategy targets older users who drive revenue growth and have more purchasing power, as a Barclays analysis shows.

Meta, the parent company of Facebook and Instagram, is under fire after a major report revealed that thousands of fraudulent ads have been allowed to run on its platforms. According to the Wall ...