Ew, have you seen Pepsi’s brand NEW logo? It’s… well, not the most appealing. And while the internet is ABLAZE with hatred over this change, we’re here to show you why Pepsi actually just made a ...

For video shooters, the Sigma 17-40mm f/1.8 DC Art offers silent and responsive autofocus thanks to Sigma’s High-response Linear Actuator (HLA). Focus breathing is minimal, and the internal zoom ...

Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research ...

Gap is seeing its turnaround efforts taking hold, but the retailer still faces tariff threats and slower momentum at sister ...

The new HPE rebranding features updated typography and colors for the new HPE logo that includes the signature HPE green ...

Fuji's digital half-frame camera simulates analog workflow convincingly, Sigma plans 13 lenses for filmmakers and everything ...

We also took a pit stop at the Printing Division, where we saw machines printing the lens information found on the exterior of the lens, such as logo, focal length ... the overall quality control of ...

Logos help with quick identification and mean something to a brand. They tell a story, build trust, signify essential elements of business philosophy, and most importantly, make brands unforgettable.

Sigma Planning Corp cut its holdings in Yum! Brands, Inc. (NYSE:YUM – Free Report) by 13.1% in the fourth quarter, according to the company in its most recent disclosure with the SEC.

Jaquez immediately made himself a valuable part of the Heat rotation, signed a sneaker deal with Jordan Brand, and debuted his signature logo last month. While Jaquez is still far away from his ...

BTS’ golden maknae, Jungkook, continues to leave an indelible mark in the industry, this time with his personal brand logo officially registered in eight countries. The logo has been trademarked ...