Auto makers live and die on the strength and reputation of the brand icons that decorate their vehicles. Sometimes, ...

COLUMBUS, Ohio — The Columbus Blue Jackets unveiled a new logo honoring the club's 25th anniversary. The Blue Jackets had their first game in September 2000, three years after the NHL awarded Columbus ...

The early 2020s saw a lull for logo lovers, with Louis Vuitton focusing less on its storied Monogram canvas and more on its ...

Explore the story of Lacoste, one of the most iconic fashion brands in the world. It all began with a joke,a simple design that was never meant to change the fashion industry. The brand, known for its ...

The Broncos appear set to adopt a new look, with an administrative move hinting at its first design shift in a quarter of a ...

The brand’s new logo is as serendipitous as it is straightforward, but no less sublime. It almost feels like an intervention ...

The vibrant colours, sense of dimension, custom font, and negative space give Option B much more visual impact ... Over-cluttering with too many elements often undermines a logo’s effectiveness.

A circular border surrounds a blocky B, which was taken from a different typeface than that of the Bruins’ other logo (note the lack of serifs). Still a relatively simple design, to be sure.

The deceptively simple logo design is set in Times New Roman ... The Bulgari logo consists of the brand name in a very stylish and modern font. The first letter, “B”, is slightly larger than the rest, ...

I don’t know why the logo on the bottom sideline is tiny, though. King (12): The colors are carrying a heavy load, because the rest of this design is ... Muted colors. A simple message on ...

So it raised eyebrows when Fortune recently reported that the company was changing its logo to something way more simple ... add some other design elements, be they General Electric’s initials ...

DC Comics chief Jim Lee debuted a new logo ... design that was replaced in just four years to the most recent version, which simplified the logo to block DC letters surrounded by a simple circle.